They deploy the necessary robust tools and techniques, clubbed with their expertise and experience to deliver measurable results. Consultants follow a systematic approach. They dig deep into the DNS of business, people, and other resources before offering any solution. MSMEs face real-time challenges for many reasons. At times, at this level, organizations do not have set processes in place, they get messed up with roles and responsibilities of key people, unnecessary expenses, unable to tap the right audience in a marketing campaign, etc.A good consultant job is to first identify such issues rather than jumping on solutions.