Consumer needs are changing, they are now exposed to a large set of options to buy, leading not only to intense competition but also to carefully analyze the current offerings. The online retail is also posing a challenge in terms of balancing the distribution network and its margins. Distribution of FMCG goods in India has changed drastically with e-retail taking-off at the same time as organized retailers are growing their footprints. On the other hand, traditional formats continue to constitute a major distribution channel and are integrating with the online ecosystem in new and innovative ways. Companies must balance the distinct needs of these different channels to achieve their true sales potential.
In such a market, D&V Business Consulting can help you out with its 32 years of experience in the field. We understand the market conditions in and out and can be a valuable resource for your brand in sustaining, expanding the market of FMCG goods.